FOLLOWING THE CROWD

Most people just copy others.

PANIC SELLING

Selling when you're afraid.

OVERCONFIDENCE

Thinking you're always right.

BUYING THE HYPE

Buying because of the trends.

PEDESTAL SYSTEM

Checking your
money instincts.

Preparing your first challenge...

Analyzing habits...
🔥
Day 1 23:59:59
0 XP
For India's New Money Gen

Master Wealth.
Zero Risk.

A hyper-personalized, gamified financial ecosystem. Learn, paper trade, and dominate market simulators without losing a single rupee.

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User User User
10,000+
Waitlist Joined
Pedestal App Interface
Daily Streak
14 Days
Portfolio Value
₹1,24,500
The Silent Crisis

India's Wealth Illusion.

370M+ young Indians are earning more than ever. Yet, without proper intervention, they are structurally destined to lose it to taxes, inflation, and reckless decisions.

Systemic Betrayal

Schools teach calculus but ignore everyday life skills like filing taxes or building a budget. We graduate financially blind.

The "One-Size" Trap

Priced out of professional advice, youth rely on biased, generic "finfluencers" pushing risky tips over personalized guidance.

Engagement Failure

Existing solutions are static, boring textbooks. They demand immense self-discipline, leading to massive drop-off rates.

The Solution

An ecosystem built for
addictive learning.

We turned financial education into an engaging daily ritual through three interlocking pillars of behavioral psychology.

The Engine

Hyper-Personalization

Our "Sorting Hat Onboarding" evaluates your baseline, goals, and risk appetite. It curates a path that adapts dynamically. Never overwhelmed, never bored.

AI Custom Path
Generating...
The Hook

Deep Gamification

Financial education wired into daily behavior. Build streaks, complete missions, earn XPs and PedCoins. Join Squads and climb the Leaderboards.

1
Rohan K.
4,200 XP
4
You
3,850 XP
The Arcade

Immersive Application

Theory must translate to practice. Engage in risk-free real-time paper trading, 'Market Time Machine', and the 'Salary Survivor RPG'. Test real-world strategies without risking actual capital.

Enter the Arcade
AAPL Stock +2.4%

60-Second Sprints.

Eliminate the friction of boring textbooks. Highly digestible micro-lessons make daily learning effortless and actionable.

What is an ETF?

Tap to flip

An Exchange-Traded Fund is a basket of securities you buy or sell through a brokerage firm on a stock exchange.

+10 XP

Compound Interest

Tap to flip

Interest calculated on the initial principal, which also includes all of the accumulated interest from previous periods.

+10 XP

Emergency Fund

Tap to flip

A stash of money set aside to cover the financial surprises life throws your way, ideally 3-6 months of expenses.

+10 XP
Sorting Hat Profiling
Risk appetite & goals analyzed
Curated 60s Lessons
Adapts dynamically to your pace
Co-Branded Rewards
Earn PedCoins, get real brand perks
The Business Model

100% Free.
Rewarding.

Pedestal is completely free for learners. We eliminate the paywall to ensure zero friction. As you learn, you earn PedCoins to unlock real-world rewards on brands like Swiggy, Myntra, and Nike via our Co-Branded PPI Cards.

  • Zero Cost Access
  • Real-world Brand Perks
  • Contextual Product Offers

Don't stay
financially blind.

Scan the QR or click below to join the waitlist and start your addictive journey to financial mastery.

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